When you raise a glass of YaVe tequila, you raise a spirit. A spirit born from the Highlands and Lowlands of Tequila Mexico and from its smooth and fresh volcanic waters. But also a spirit born from the dream and drive of New York -- a vision to leave a lasting legacy and the hustle to make it real.
This is a spirit respected by all, but only truly shared by few. Those who would rather make their own way than follow the herd. Those who know it’ s either go all in or stay the fuck out. Those don’t need to ask for access because they know that, in their own hands, the key to all that they work towards is already theirs...UNLOCK POSSIBILITY.
Joe’s Story
Born from a dream in Spanish Harlem, Joe Cruz Jr. set out to create a premium tequila that represented his Puerto Rican heritage.
His background in the liquor industry helped him with the logistics of starting a spirits brand but his hustle drive and positive attitude got him where he is today. Everyone always talks about hustle like “working hard” or going for it, but Joe went a step further. He literally backpacked across NYC with bottles in his bag getting YaVe in stores and bars/restaurants across the city. Dreamers like Joe know that to BE the best you have to DO the best. Don’t just talk about it - be about it.
You’ll also find his Puerto Rican influence in the coconut and the mango flavors, which he made for his mom and Abuela respectively. Because he knows that it takes more than one place, person or idea to create something exceptional.
Our unique approach balances the distinct flavors of agave from two locations in Jalisco, Mexico: Highland agave brings sweet and floral notes, while the Lowland complements it with subtle peppery depth to create an impeccably smooth finish.
YaVe Tequila is distilled with only the finest and distinctive water. Naturally filtered through thousands of feet of porous lava rock, this volcanic water is incomparably pure and part of the signature YaVe experience.
An often-overlooked element of tequila is the yeast used in the distillation process. This is what starts to turn the sugars in the agave into alcohol. At YaVe, our unique smoothness, in part, comes from our unique strand of yeast.
premium. flavorful. unique.
In Spanish “key”
is spelled llave
and
pronounced
“yah-veh”
We craft our tequila with tradition and authenticity. Flavors stemming from our Latino heritage and our spirit from the lands that bear the agave.
We innovate because the hustle never stops. We set out to do the unthinkable - create an authentic premium tequila with unique flavor profiles the industry has never seen. This is why we were the first to create a naturally flavored tequila.
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YaVe Mango
Meet the world’s first natural flavored Mango Tequila. Only the best natural ripe mango taste without any added sugar.
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Coconut
The equivalent of pouring YaVe Blanco into a coconut, shaking it up and drinking! The perfect summer spin on authentic Blanco, destined to take your beach trips to new heights.
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Yave Jalapeno
All the right Jalapeño spice without the harsh bite. Now that’s unexpected! Spice up your night with your bartender’s favorite Tequila.